When we
look at Google today, it is difficult to believe that it all began in a garage
in California. That is one of the first
things we learn from the podcast titled, “Confessions of a Google Employee”, we
hear from Doug Edwards who worked for Google as the director of consumer
marking and brand management from 1999-2005.
Throughout this podcast, Edwards explains how he basically watched
Google grow into what it is today.
I found it
amusing the way that Edwards described that he joined Google at the “terrible
2’s”. Starting Google was like starting
any other search engine. They looked for
ways to make them stand out, and this is where we see different changes to the
average search engine. Google added on
very useful tools such as automatic spellcheck on searches. They also created what is known as the Google
Doodle today.
One of the reasons they had these
fun and useful additions was due to the environment that employees worked
in. Edwards explained how Google was
very open and they learned to listen to different and progressive ideas. At Google, it was common practice to just fix
something if it went wrong, no questions asked.
In turn, Google created the slogan, “Don’t be evil”, for their
staffers. These employees were getting
more and more power in their work, and the intentions of Google were to be a
search engine, not necessarily the huge corporation that they are today.
As a result of Google expanding
their array of services, the company began running into issues regarding
privacy. The example that Edwards explains
to us how spell check on searches uses a database from what other Googlers are
searching. It’s the idea of giving up
privacy for product.
Although Google is huge, this
powerhouse may not be done growing. But
for now, Google is facing new, more difficult situations. I’m sure Larry Page and Surgey Brin we’re not
anticipating having to work through these kinds of issues. Google seems to stay on top, so they must be
doing something right!
True...Google is on top. Is it still not evil? I don't want my students to be cynics...but I would like you to be skeptical. Think about what we covered in class about search, how it works, how it varies, how it's based on an algorithm. Do we really want one company to dominate our access to the world's information? Is that a good idea?
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